traditional banks are embracing embedded finance heres why

Embedded finance uses the end-to-end BaaS model, and packages it as an integrated or “embedded” financing option to customers of other products and services. BaaS is, in essence, necessary to support embedded finance’s structure. Partnering with fintechs enables you to benefit from their innovations without having to invest in building new tools.

The prestige and trust that comes with offering innovative financial services is hugely beneficial from a repetitional and brand standpoint. This is very convenient for its customers who would otherwise have to pay relatively high rates from traditional insurance providers. Since becoming a licensed insurer, the company also offers embedded insurance in a growing number of US states.

Soon, we won’t even be mentioning ‘embedded finance.’ It will keep serving us as a gentle reminder that businesses need to upgrade, and shortly will become the new norm, just like the business world’s good old ‘omnichannel’. If you have questions about connecting your financial accounts to a Plaid-powered app, visit our consumer help center for more information. Point-of-service lending is similar to BNPL, except this term is used for larger purchases. Unlike a baby stroller or a dress, point-of-service lending caters to more significant purchasing that requires verifying creditworthiness as well . A broad range of spheres – businesses – whether physical or online – can take advantage of areas such as wealth management or even insurance.

  • For instance, if your business sells products or services at a high price point, you may benefit from buying now and paying later service.
  • When a non-financial company decides it’s time to add checking accounts, lending, insurance, or another financial service, partnering with an embedded finance provider is going to be the easier option most of the time.
  • As the financial system’s dependency on banks is finally due, businesses can benefit from embedded finance as a pivotal monetization lever.
  • While there are different forms of embedded finance, the basic definition of embedded finance is that it’s the integration of finance into non-finance companies.
  • Ultimately, an embedded finance solution helps free up capital on all sides, giving buyers, sellers, and platforms what they want.
  • Ensuring small businesses and large enterprises are able to implement the same level of security as traditional financial institutes is a big challenge.

The reality, though, is that embedded finance has been around for a while, only now it has been labelled as you start to see examples of it across different financial services. Ultimately, an embedded finance solution helps free up capital on all sides, giving buyers, sellers, and platforms what they want. Without having cash tied up in extending credit to buyers, marketplaces, portals, and apps can use their cash to grow and compensate for challenges such as rising inflation or COVID-19 supply chain disruptions. Their balance sheets also look healthier since they’re not carrying extra debt financing. The embedded finance market is on the rise in the B2B payments space, which is projected to reach $1.91 trillion by 2028.

Merchants can process payments from different channels and sources in one place, and that too in a matter of seconds. Whether your business sells to other businesses or consumers, clients are going to appreciate the convenience of financing through the point-of-service. Normally, people have to buy insurance directly from insurance providers. In this case, they can get it from the same place they are getting the product.

Digital Transformation for Traditional Banks: Revolutionising the Banking Infrastructure

Similarly, with swift and easy payment processing, customers are likely to come back for more. Slow payment processing or limited processing options can put off customers. To target consumers that may not have the money right away or may be hesitant to spend it, such a financing option can be embedded into the website or app. Both brick-and-mortar and online businesses can use payment processing software. Many finance companies, particularly FinTech companies, are offering BNPL services to merchants and affiliates.

What is Embedded Finance

There is a wide – and growing – variety of embedded finance options available from payments processing to investing and much in between. The innovation involved in creating and bringing new these solutions to scale is impressive, to say the least. These financial services include payment processing, lending, invoice finance, insurance and even investing. At the same time, both banks and FinTech companies face the problem of expanding in a market overflowing with quality offers — a call with decreasing commission income, including due to the actions of regulators. Fintech meets the pain of growing a client base for a new brand — the cost of attracting a client is very high due to competition with banks that already provide them with their service.

Sustainability and Responsible Banking

While there are different forms of embedded finance, the basic definition of embedded finance is that it’s the integration of finance into non-finance companies. It encompasses financial tools and services provided by non-finance companies, which financial institutes traditionally provide. Market is changing rapidly with the ongoing expansion of the industry. Advancement in the technology has provided today’s businesses with multifaceted advantages resulting in daily economic shifts. Thus, it is very important for a company to comprehend the patterns of the market movements in order to strategize better.

With an integrated system, they don’t have to wait too long or fill out a lot of forms. However, all of that is happening at the point-of-service, i.e., with the business the customer is interacting with. Buy Now, Pay Later, or BNPL, is the most common application of how embedded finance works. All of this is only possible thanks to technology, specifically FinTech ventures that are paving the way for businesses to embed financing in one way or another. When we talk about embedded finance, you’ll also hear the term Banking as a Service .

What is Embedded Finance

So, embedded finance is more front-end, while BaaS is the back-end in terms of providing the banking functionality. Many banks have started to move into the BaaS space with fintechs, digital banks and other third parties paying a fee to access the BaaS platform. In this way, third parties can build banking products or offer white label banking services. An API, or application programming interface, is software that acts as an intermediary between other pieces of software. When it comes to embedded finance, APIs help connect businesses to banks and fintechs so that they can embed financial offerings to enhance or expand their core product. Regardless of a company’s core offering, there are new options that will allow them to incorporate financial services into their existing product.

It basically allows retailers and businesses to offer their products or services to customers immediately without needing the whole payment upfront. Customers can pay for it later, commonly in small instalments or perhaps at the end of the month when they get their paycheck. Now, to get more customers to buy her candles, she thinks, what if they could pay her in instalments? But how can she provide such a service when she’s just a small business owner? She’s not running a bank with capital ready for her business or being able to offer credit to worthy businesses. Another challenge is understanding the role your company would play in the ecosystem.

Embedded Finance: What It Is And How To Get It Right

To learn more about how Treasury Prime can help your bank or fintech grow through collaboration, get in touch with our team. Embedded finance combines these earlier capabilities to produce a seamless customer journey that’s fully branded, where transactions are much less centred around the underlying bank provider. Select a partner that has experience and software tailored to your industry. While many see embedded finance and open banking as the same thing, there are critical differences.

It is critical to understand that embedded finance is more than a hype. This also means that such businesses would have to invest in upgrading their technology and adopting new systems. Ella runs embedded payment in 2026 a small luxury scented candle business with just 10 employees from her hometown. Following strict quality and safety standards, she produces beautiful jars of candles in exquisite themes.

Also, loyalty is hugely important to companies offering both B2B and consumer services. Embedded payments and especially embedded payments can make a difference here. For example, offering a line of credit that can spent easily online is likely to keep B2B customer coming back.

Any company — not just fintechs — can now offer financial services and embedded banking products on their platform. Well, it can be complex and expensive, but that doesn’t mean it has to be. Some of the latest developments around embedded finance include no code and low code solutions. This means you can build new financial products into your offering from scratch without the time, cost, and requirement for expertise that you’d traditionally expect. Open banking, on the other hand, is centered on banks and financial institutions revising their data practices.

Uses of Embedded Finance

The nature of the technology involved means real-time updates and detailed reporting are often available. US-based Lyft has the second biggest share of the ridesharing market in the US, after Uber. When discussing embedded finance, you’ll often hear the term Banking as a Service mentioned.

What is Embedded Finance

We looked at what is most important for customers to use financial services from mobility providers. To be successful, providers must consider the right vertical for embedded finance products that charm their existing customers but also attract new ones who are willing to switch because of the added value. From the variety of different embedded finance models being made available to consumers and businesses, there’s a much wider choice for each player in the arena and the opportunities for growth are exponential.


We’ll explore how embedded finance works and what it could mean for your business. We’ll also look at embedded banking, a major subcategory of embedded finance that unleashes the power of banking tools and bank account access in non-financial services. Your banking as a service provider can help you make all these features available to your customers. With new developments in the market, such as no-code/ low-code solutions, it’s now more accessible than ever before.

Best Covid-19 Travel Insurance Plans

It makes buying products faster and easier for customers, while providing opportunities to streamline back-end processes for business owners. It’s also giving rise to embedded fintech, which is when finance companies embed fintech options into their products and customer channels. It’s important to note that these are both different from the buy now, pay later trend that’s also happening in the finance space. Some embedded financial services have been around for a while, like airline credit cards, car rental insurance, and payment plans for high-priced items. Now embedded finance is taking hold online, as e-commerce retailers are offering banking services directly on their websites without re-directing customers to a bank. This phenomenon is enabled by third-party ‘banking-as-a-service’ companies that use API integrations to embed financial services into the user experience of non-financial companies.

What Is Embedded Finance (and How To Get It Right)?

Those using direct channels will need to build a new set of capabilities to support distributors in selling embedded-finance products to their consumer or business customers. Embedded payments allow any company to seamlessly integrate the entire payment journey into their end-user experiences. While online payments used to previously be a strictly functional experience, today’s embedded payment processes allow for a personalized, intuitive experience. This seamless integration and financial processes are probably part of your life in more ways than you realize.

With modular finance, however, companies operating within the stack can focus on their area of expertise and become truly the best at what they do, instead of building the entire stack themselves. This allows best in class providers of each of these areas to emerge and provide the building blocks for brands to pick and choose the services that are right for them. When you create a user journey that addresses common pain points – whatever that may be – and you happen to incorporate a financial element, that’s embedded finance. The end user shouldn’t really notice the finance if it’s properly embedded; it just becomes a part of the product. Hopefully this post has answered the question “what is embedded finance? ” and conveyed the distinction between embedded finance vs banking as a service.

No Comments

Post A Comment